The Piccadilly theatre is presenting the fun musical Viva Forever. It is based on the songs of the Spice Girls and is being presented by the team that was responsible for bringing the global mega-smash musical Mamma Mia! Jeniffer Saunders, the star of Spice World The Movie, has written Viva Forever and the story is all about how a mother and daughter face the highs and lows as they tackle a TV reality singing contest that is set against a backdrop of the fantastic and unforgettable songs of the Spice Girls that include Wannabe, Say You’ll Be There, Mama, Stop and Viva Forever.
Viva Forever charts the journey of one girl as she follows her dreams and how she reaches the world of overnight celebrity status and the impact of this journey on her family and her friends who she thought would be forever with her. The world judges her moving between London and Spain and the story is all about who you really are and what you really want to be, regardless of the cost that you have to pay.
Viva Forever, directed by Lynne Page, has set the stage at London’s Piccadilly Theatre throbbing and audiences are enjoying its original, funny and fabulous story by Jennifer Saunders and in the process the West End is also receiving some much needed boost. The musical provides the perfect setting for a feel-good night out and enables the audiences to spice up their lives with this fantastic musical that celebrates love, friendship and just being your real self and what you really want to be.
The producer of the show, Judy Craymer is the mastermind behind the tremendous financial success of Viva Forever that had grossed more than $2bn and everyone feels that it was only Judy who could have created this success with the Spice Girls’ oeuvre but even with advance bookings worth £4 million, the present show is unlikely to reach anywhere near the tremendous success of its forerunner.
The role of Viva is played by Hannah John-Kamen who looks appealing and has an above-average voice as she has to choose between fame and friendship with the three other girls in her band when she is picked to continue as a solo act in the next rounds of a TV talent contest.